Today I watched a interesting video by Guy Kawasaki – Art of startup, that he gave to group of enterpreuners (I assume).
Great insight , clear thoughts, very enjoyable. However what made me thinking is “Is this effective way of educating (influencing) his audience ”
My problem with lists as a way of influence/communication is that no one remembers them. Only thing that one remembers /effected by are stories. Bulleted short sentences look sexy, but needs funny stories to convey any message to the audience.
If one wants to influence, a simple story or couple of stories (with pictures) can really do the job. Especially stories that audience can use in their conversations.
Doesn’t “Jonathan Livingston…” – Richard bach – style work better in such places ?
The bulleted list should be invisible as speaker notes. Humor though is great connector (I don’t have much of it, as you can see here).