What does audience remember at the end of a great 10 points ppt ?

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Today I watched a interesting video by Guy Kawasaki – Art of startup, that he gave to group of enterpreuners (I assume).

Great insight , clear thoughts, very enjoyable. However what made me thinking is “Is this effective way of educating (influencing) his audience ”

My problem with lists as a way of influence/communication is that no one remembers them. Only thing that one remembers /effected by are stories. Bulleted short sentences look sexy, but needs funny stories to convey any message to the audience.

If one wants to influence, a simple story or couple of stories (with pictures) can really do the job. Especially stories that audience can use in their conversations.

Doesn’t “Jonathan Livingston…” – Richard bach – style work better in such places ?

The bulleted list should be invisible as speaker notes. Humor though is great connector (I don’t have much of it, as you can see here).

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