Business to Business sales is —- people to people sales

🙂 – I should have realized this earlier.

img src:www.lesein.es

We forget that big businesses buy, based on what few people think – their CEO, CFO, Managers etc. So there is nothing like Business to Business sales.

It is always people to people. In fact in case of large business sales, one needs much more understanding of an individual, than in a consumer sales.

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