Has the world moved from ‘need’ based products,
to ‘desire’ based artifacts,
to greater ‘experience’ based solutions.
As the internet and digital networks in general become more ubiquitous, more distributed, and more integrated in our lives, we’re finding that it’s hard to find a “product” that is not also, or even mostly, a service.
ipod is a perfect example for so many business theories (did steve jobs think of all these angles!!). This one states that stand alone products are being overtaken by “solutions”.
def. Product – an independant package of output
Even a old product such as a car, needs other things – gas stations, service stations, roads … to be useful. Therefore the point is not if in this new “design” world product era is ending, rather it is that, for further differentiation / premium pricing, product companies have to own bigger chunk of the new ecosystems.
That is a way to improve the total experience to the end user. Which is becoming key driver of growth.