Business is about profiting from scarcity.
- Demand – Supply = Scarcity
- Price – Cost = profit
Evolution in business :
- Pick current Scarcity (and which has price $$) fill it with abundant supply
- Which creates / props-up new scarcity.
- Become leader in servicing the new scarcity.
- And the next generation will strive to make the new scarcity abundant and repeat the cycle.
Reduce common costs thus increasing profits
High price for extreme unessential (for living) scarcity.
Zero price subsidized with Ads revenue on a high volume
Zero price, low cost subsidized with Ads on very high volume
Minimum inventory costs for large volume resulting in discount price
Zero price for music, high price for related experience