The main point is to communicate about new thing to prospective user.
– stories are best medium of communication.
– interuption advertising is one way ( most broadly used)
– Ad-entertainment is another.
In any case a existing market is essential where prospects gather. Group permissions are easier than individual ones. For instance, I prefer an Ad on train compartment, than one in my mailbox.
So steps for marketing are :
Find markets where prospects gather/participate.
Find ways to tell your story – funny, entertaining, teaching, giving hope or thrillingly.
Create business plan – how much do you think you can earn in next 2 years.
Then figure out how much you can afford to spend on story telling.
Story should be :
Interesting / compelling
Related to the idea / product